Founded in France in 2009, Hoka (formerly Hoka One One) is one of the newest and coolest running brands around. Their famed Meta-Rocker technology, Hoka provides lightweight cushioning in the midsole to absorb the impact and deliver a soft, protected feel. For road runners, Clifton and Arahi are amongst the most popular shoes. In addition, trail runners are familiar with the Speedgoat series. This shoe takes its name from the original speedgoat himself, ultra runner Karl Meltzer.