Shoe Fit Labs
Our video analysis tool captures the effect of you running in our shoe type recommendations.
By comparing up to four shoes side-by-side in slow motion, we can identify your perfect run shoe
Our team are all fully trained to perform a biomechanical assessment and to apply the results to over 50 different shoe models
Call in at anytime for your own shoe fit session.
Most of the time there's no need to book a fitting, however we'd suggest contacting your local store to guarantee your visit is a successful one!
Motion Analysis
We use a motion analysis software, with the latest video and image processing technology to analyse your running form.
Different types of Running Shoes
Pronation is the way the foot rolls inward when you walk and run. It is part of the natural movement that helps the lower leg deal with shock. Some people pronate more (overpronation) or less (underpronation) than others.
Though this is not bad in itself, it does affect the way you run and it may increase the likelihood of injury. This makes your pronation pattern an important factor in choosing the right running shoes.
What is Pronation?
Pronation occurs at the joint below the ankle, the subtalar joint. It describes the inward rolling motion of the foot just after it lands on the ground. This moment is called initial contact, which is part of the stance phase of the gait cycle.
Running shoes are designed today specifically for different pronation patterns. When you pick your next pair of running shoes, your pronation type is a very important factor in your choice.
Neutral Shoes
When you have a normal pronation pattern you can run in a wide variety of shoes, but specialised neutral running shoes offering cushioning and support are most suitable.
Support Shoes
Support shoe are require when there is overpronation. Overpronation is when the foot rolls in excessively, or at a time when it should not, for instance late in the stance phase of gait. In this case much weight is transferred to the inner or medial side of the foot, and as the runner moves forward the load is borne by the inner edge rather than the ball of the foot. This destabilises the foot, which will attempt to regain stability by compensating for the inward movement. In a kind of chain reaction, this in turn affects the biomechanical efficiency of the leg, especially the knee and hip.