FREE tracked UK shipping on orders over £75

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FREE standard tracked shipping on all UK orders over £75. For orders under £75, standard tracked delivery is from £3.49 (approx. 3–5 working days), express tracked from £4.49 (approx. 1–2 working days), and premium next-day options are available at checkout. UK shipping covers England, Wales, Scotland and Northern Ireland.

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USA Shipping
We are currently unable to ship to the United States. We apologise for any inconvenience.

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Some larger items may incur extra delivery fees, and international orders may be subject to customs or import charges which are the responsibility of the customer.

For full details of all services, countries, prices and delivery times, please see our full Shipping Policy page.

10% off the latest season running shoes

Finding the perfect running shoe isn't just about size, it’s about how your body moves. Every runner has a unique stride, and wearing the wrong shoe can lead to discomfort, inefficiency, and avoidable injuries.

An in-store gait analysis at Moti ensures your footwear perfectly supports your natural running style, protecting your joints and unlocking your full potential. The £30 analysis fee is completely free when you purchase a pair of shoes during your visit. If you choose to just have the analysis done, you can use your £30 receipt as a discount voucher for use in-store only, toward a pair of shoes at a later date.

Understanding Pronation

Pronation is simply the natural inward rolling motion of your foot as it absorbs impact. Most runners fall into one of three categories:

  • Neutral: The foot rolls inward naturally, absorbing shock efficiently.
  • Overpronation: The foot rolls inward excessively, shifting weight to the inner edge and putting extra stress on your ankles, knees, and hips.
  • Underpronation (Supination): The foot doesn't roll inward enough, meaning shock isn't absorbed as effectively.

How It Works: Your 5-Step Fit Session

Our expert team makes finding the right shoe simple and scientific:

  1. Lace Up: Bring your current running shoes and then lace up a pair of our trial shoes.
  2. Take a Run: You’ll take a brief run on our in-store treadmill.
  3. Video Capture: We record your stride using high-speed video technology.
  4. Expert Analysis: Together, we’ll review the footage in slow motion to see exactly how your foot lands and moves, allowing us to select the perfect shoe for you.
  5. Test Your Match: Lace up our recommended shoe models and jump back on the treadmill to feel the difference and verify the perfect fit in real-time.

Ready to find your perfect fit? Use the form below to arrange a one-on-one session with our team at your nearest Moti store. Walk-ins are always welcome, but booking ensures zero waiting time!

Book your fitting

Find your local store below and get in touch to arrange your gait analysis with one of our experts

The Science Behind Our Motion Analysis Technology

At Moti, we combine biomechanical expertise with cutting-edge technology. Our advanced motion analysis software utilizes the latest video and image processing technology to capture your running form in real-time.

By filming your stride from critical angles, our team doesn't just guess which shoe you need—we prove it. Our software allows us to compare up to four different shoe models side-by-side in slow motion. This side-by-side visual analysis highlights exactly how different levels of cushioning and structural support impact your alignment, ensuring you can see and feel the difference before making a choice.

A Deep Dive Into Pronation & Biomechanics

To understand why specialized running shoes are necessary, it helps to understand the mechanics of the foot. Pronation occurs at the subtalar joint—the joint located just below the ankle. It describes the specific inward rolling motion of the foot immediately after it makes initial contact with the ground during the stance phase of the gait cycle.

While pronation is a completely natural mechanism designed to help the lower leg deal with shock, variations in how much your foot rolls can dramatically alter your running efficiency.

Natural Stride

Neutral Pronation

This describes a normal pronation pattern where impact is distributed evenly across the front of the foot. Runners with a neutral stride can comfortably wear a wide variety of footwear, but specialized neutral running shoes offering balanced cushioning and standard support are most suitable.

INWARD ROLL

Overpronation

This occurs when the foot rolls inward excessively, shifting the runner's weight to the inner edge rather than the ball of the foot. To stabilize your stride and prevent extra stress on your knees and hips, structured support shoes with medial posting are required to guide your foot.

The Impact of Overpronation

When a runner overpronates, the foot rolls inward at a time when it should be stabilizing (such as late in the stance phase). As the body moves forward, the runner's weight is borne by the inner edge of the foot rather than the ball of the foot.

This destabilizes the foundation of your stride. In a biomechanical chain reaction, the body attempts to regain stability by compensating for this inward movement, which can cause unnecessary stress and misalignment up through the ankles, knees, hips, and lower back.

Expert Curation: 50+ Models to Choose From

Every member of the Moti team is fully trained to perform comprehensive biomechanical assessments. However, analyzing the video is only half the battle; the real value comes from applying those results to the right gear. Our staff is expertly versed in the unique geometries, drop heights, and support structures of over 50 different running shoe models.

Whether you need a high-mileage plush neutral shoe, a lightweight racing flat, or a structured support shoe to correct severe overpronation, we will guide you to the exact pair that fits your individual movement pattern.

Gait analysis FAQ

Commonly asked about our gait analysis process